The other day I was talking with an old friend of mine who has a business selling health care products through his website.
He’s spent a lot of money developing his website and hisproduct is one of the best out there, but he just wasn’t getting enough visitors to his site to make it all worthwhile.
He told me that a couple of months ago when he searched for his site on Google it was on page six.
Page six!
Who ever looks on page six?! The amazing thing is that now he’s on page #1 for his region and things are finally picking up.
It sounded to me like he’d employed some sleazy search engine optimization company to fix up his website, but he said no — he did it all himself!
I was astonished to say the least.
Let me say this guy is NOT a webmaster extraordinaire or a marketing guru.
He’s just a ordinary guy making products in his basement.
How did he get so good at search engine optimization?
He told me that someone had put her onto a free program called Traffic Travis.
“It’s harder to explain than it is to use!” he joked.
Basically it’s a piece of software with all the tools used by these professional search engine optimization companies. It helps you find the right search terms to focus on, then it analyzes your site, analyzes your competitors’ sites, shows you your linking relationships and pulls all the information you need into one screen.
You have to remember, though, that this guy is just a work-at-home man who didn’t know his Google PR from his knee.
Fortunately the software came with tutorials that explained important concepts as well as how to use the software, AND some really comprehensive bonus material which revealed all the tricks and theory behind the search engines. “Once you start to read about it you just want to learn more. And then once you’ve learned more, you want to analyze your site down to its bones. And then you want to analyze everyone else. It’s totally addictive! I never knew that stuff was there!”
Armed with this knowledge he was able to tweak his site and within a couple of weeks he was seeing a real increase in traffic. “The site is finally starting to pay for itself! It’s my baby, it’s so nice to see it growing!”
When you consider how much you’ll learn and how much extra business you could earn, and the fact that the software is FREE… I think it’s at least worth taking a look, don’t you?













Something is stirring in the bowels of the internet.
