Have you ever walked into a store in your town, and  been addressed by name?

This has probably  happened to you at stores that you frequent often.

The shop owner knows your name, and uses it.

He  remembers you, and he wants you to know that he  cared enough about you and your business to  remember you.

In the offline world, this is just one  aspect of customer support.

Customer service like this is almost impossible to  achieve on the Internet, but some semblance of it  can exist when you personalize your autoresponder  messages.

Autoresponder messages can be set up to address people by their first or last name – or both.  In fact, there is quite a bit of personalized information that can be added, depending on the autoresponder  that you are using.

The information is included in the autoresponder  messages by using codes. Each autoresponder will use different codes to insert the information in your  messages.

You simply write your message, and put  the codes where you want the personalized  information to appear. For instance, your message  may start out with “Hello (code for first name)! In this  case, the person’s first name will be inserted where  that code is.

Personalizing your autoresponder messages will  most likely improve your response rate.

Research  has shown that emails that are personalized with the  person’s first name are opened more often, and  those people are generally more receptive to the  contents of the email message.

It is usually very  easy to do. You write one message, using the  codes where you want the personalization,  then, no matter who that one email is sent out to,  their personal information will appear where the  codes are.

Of course, the autoresponder must collect the  information first.

This is done with the use of forms  that activate the autoresponder. For instance, if you  are giving away a free ebook, and you have your  visitor fill out a form with their email address to receive  the download instructions for the ebook by email, that  form should collect any type of information that you  want for personalization – such as a first name, as  well as the email address.

If that information is not  collected, the autoresponder won’t have anything to  insert where that code appears in your messages!

Take a look around the control panel of your  autoresponder, and find out what type of  personalization you can add to your autoresponder  messages.

You may be very surprised at the  improved results!

I highly recommend Imnica Mail!