The single most important key to your online business and online success has been learning how to employ one of the most common principles of influence, the free line!
Everything you sell surrounds “free.”
Look at what you are giving away for free now and then take this freeline a step further by looking at one of your entry-level products such as an email newsletter, a video, an ebook, and/or software to give.
These products should be your lowest cost, but highest perceived value products, in other words, a freemium!
This is a formula that is certainly not new, but is used by the most successful internet marketers.
This is building a “buyers list” at its best!
I went through Claude Hopkins book Scientific Advertising, written almost a century ago, several times and realized how his message applied to internet marketing today.
Here’s a quote from his book…
“The best ads ask no one to buy. That is useless. Often they do not quote a price. They do not say that dealers handle the product. The ads are based entirely on service. They offer wanted information.
They cite advantages to users. Perhaps they offer a sample, or to buy the first package, or to send something on approval, so the customer may prove the claims without any cost or risks.
Some of these ads seem altruistic. But they are based on the knowledge of human nature. The writers know how people are led to buy. Here again is salesmanship. The good salesman does not merely cry a name. He doesn’t say, “Buy my article.”
He pictures the customers side of his service until the natural result is to buy.
A brush maker has some 2,000 canvassers who sells brushes from house to house. He is enormously successful in a line which would seem very difficult. And it would be for his men if they asked the housewives to buy. But they don’t.
They go to the door and say, “I was sent here to give you a brush. I have samples here and I want you to take your choice.” The housewife is all smiles and attention. In picking out one brush she sees several she wants. She is also anxious to reciprocate the gift. So the salesman gets an order.
Another concern sells coffee, etc., by wagons in some 500 cities. The man drops in with a half-pound of coffee and says, “Accept this package and try it. I’ll come back in a few days to ask how you liked it.”
Even when he comes back he doesn’t ask for an order. He explains that he wants the women to have a fine kitchen utensil. It isn’t free, but if she likes the coffee he will credit five cents on each pound she buys until she has paid for the article.”
Yes, the freeline is not new, but is being now taken to historic levels!
Sure all of us do not have the products to back up our freeline or the expertise to implement the best processes for taking our business to a higher plateau, but the freeline surely is the best method for building your list and establishing your authority!
This is not an affiliate link, http://affiliatedotcom.com/free_content, but this shows the true concept of the freeline!